In this episode of "The Marketing Mindset," hosts Paul Giannamore and Mat Rogers dive into the critical topic of route density for route-based service businesses. Learn how digital marketing strategies, including local SEO, paid search, and social media advertising, can help increase route density, boost field efficiency, and drive profitability. Discover practical tips and real-world examples to help your business thrive in a competitive market. This episode covers:
Importance of route density for service businesses
Utilizing CRM data to identify dense routes
Effective use of Google Paid Search for targeting specific areas
Developing local SEO content for geographic regions
Leveraging paid social media to enhance door-to-door marketing
Grassroots Facebook marketing and community engagement
Emerging trends in digital marketing and local SEO
About the Hosts: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.
Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat specializes in digital marketing strategies for route-based service businesses, focusing on local SEO, paid search, and social media advertising.
Join us for an engaging discussion filled with actionable insights and real-world examples that can help you maximize route density and grow your business. Don't forget to like, comment, and subscribe for more expert tips and strategies!
In this episode of "The Marketing Mindset," hosts Paul Giannamore and Mat Rogers delve into growth hacking strategies for small startups, particularly those in the service industry. Learn how to maximize your digital marketing efforts on a limited budget using platforms like TikTok, Meta Ads, and YouTube. Discover the importance of tracking key performance indicators (KPIs) and see real-world examples of successful marketing campaigns.
This episode covers: Practical growth hacking strategies for startups Leveraging TikTok, Meta Ads, and YouTube for marketing The concept and application of growth hacking Importance of tracking KPIs to measure success Real-life examples of viral marketing campaigns Adapting content for different digital platforms About the Hosts: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul brings a wealth of knowledge in business growth strategies and digital marketing, specializing in maximizing value and optimizing business operations.
Mat Rogers: A marketing expert and CEO of Lizard Marketing, Mat specializes in digital marketing strategies for startups, focusing on creative and cost-effective growth hacking methods to drive business success. Join us for an engaging discussion filled with actionable insights and real-world examples that can help you implement effective growth hacking strategies and grow your business.
Don't forget to like, comment, and subscribe for more expert tips and strategies! Keywords: growth hacking, startup marketing, digital marketing, TikTok marketing, Meta Ads, YouTube marketing, KPI tracking, viral marketing, Paul Giannamore, Mat Rogers
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How to cut costs whe acquiring new leads:
You have to choose a Digital Marketing Company that you trust.
Responding to Google’s Data Leak - March 24
Content is KING! Don’t neglect content creation.
Consistency with your bran is the best way to build trust with your customers.
Your brand won’t be noticed if you look like EVERYONE ELSE.
Good branding builds trust with your customers.
Growing & Selling the Family Business.
Mat Rogers - COO of Lizard Marketing
Regular monitoring is the key to optimizing your digital marketing campaigns.
Digital Marketing is vital for small to medium sized businesses.
Dont be afraid of AI. Embrace it! It can revolutionize your Digital Marketing.
Trust is the root of successful Digital Marketing.
Good SEO comes from thoughtful content creation that is rooted in Keyword Research.
Paid Search guarantees consistent opportunities for your business, when done well.
